IntroductionsSyllabus and course expectationsDesign Principles - Part I Contrast is often the most important visual attraction on a page – it is what makes a reader look at the page in the first place. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different. Repetition develops the organization and strengthens the unity of your print media. Repeat visual elements throughout your work. Things such as color, shapes, textures, spatial relationships, fonts, sizes, graphic elements, etc. Alignment creates a clean, sophisticated, fresh look to your designs. Don’t place items on your pages arbitrarily. There should be a visual connection with each element on the page. Proximity helps organize information, reduces clutter, and gives the reader structure. Items related to each other should be grouped together – they often become one visual unit rather than several separate units.
Contrast is often the most important visual attraction on a page – it is what makes a reader look at the page in the first place. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different.
Repetition develops the organization and strengthens the unity of your print media. Repeat visual elements throughout your work. Things such as color, shapes, textures, spatial relationships, fonts, sizes, graphic elements, etc.
Alignment creates a clean, sophisticated, fresh look to your designs. Don’t place items on your pages arbitrarily. There should be a visual connection with each element on the page.
Proximity helps organize information, reduces clutter, and gives the reader structure. Items related to each other should be grouped together – they often become one visual unit rather than several separate units.